About

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IDONTMIND is a mental health awareness campaign and lifestyle brand working to defeat the stigma around mental illness. Our goal is to get people talking about their minds and to generate positive messaging about mental health.

People talk more about what they’re wearing than what they’re feeling. We use that to our advantage.

When you shop at IDONTMIND, you’re both raising money for a good cause and fighting stigma out in the open. A compliment—“I like your shirt, what does it mean?”—suddenly turns into an opportunity to discuss mental health.

And 100% of our proceeds go to mental health organizations.

IDONTMIND is an official program of Mental Health America, is the nation's leading community-based nonprofit dedicated to promoting the overall mental health of all Americans. With over 200 affiliates and associates in 42 states, 6,500 affiliate staff and over 10,000 volunteers, MHA brings over 100 years of experience and knowledge to IDONTMIND.

Founded in 2017 by Chris Wood with co-founder Edward Schmit, IDONTMIND has raised over $350,000 for mental health organizations across the US.