What exactly is IDONTMIND?

We’re glad you asked.

IDONTMIND is a mental health awareness program, working to break down the barrier of stigma and to bring help to those that need it. Our goal is to get people talking about their minds, and to generate positive messaging about mental health.

How do you do that?

Any way we can. We think of our role in the mental health advocacy world as finding the holes and plugging them. Stigma still exists, despite over a hundred years of effort in America, so we have to try something new. IDONTMIND always looks to get creative with its activism.

But… a clothing line?

People talk more about what they wear than how they’re actually feeling. Let’s use that to our advantage.

We think that donations to a cause can also be an opportunity for activism. By doing some online shopping at the IDONTMIND store, you are both helping to expand our program and also getting the chance to fight stigma. A compliment—“I like your shirt, where did you get it?”—suddenly turns into an opportunity to discuss mental health.

The IDONTMIND apparel line is only just beginning. We’re excited to share what comes next.

Are you a non-profit then?

We are fully non-profit.

The IDONTMIND program is officially sponsored by Mental Health America, the nation’s leading community-based nonprofit. With over 200 affiliates in 41 states, 6,500 affiliate staff and over 10,000 volunteers, MHA brings over 100 years of experience and knowledge to the IDONTMIND program.