Social Media Toolkit

May is Mental Health Month, and we'd love your support. It's easy to join us. Here's how:

1. Take a photo wearing IDONTMIND

Shop our new Mental Health Month Collection, available now. If you don’t have a tee, get creative! All that matters is that you speak up and say IDONTMIND.

2. Use our sample caption

Feel free to personalize it. When you open up about your mental health, you inspire others to do the same.

Sample caption: #IDONTMIND talking about my mental health. Do you? May is Mental Health Month, and I’m joining @idontmind in the fight against stigma. Shop, 100% of the proceeds go to @mentalhealthamerica.

3. Post on Instagram anytime during the month of May

We’re starting to post on May 1st, but the campaign runs all month long. Speak your mind, and encourage your followers to do the same.